Choose your program

Sell This To Your Mom — The mother of all books. This starts the journey. Just as your own journey begins straight from the womb and your first love — Mom. The one who takes care of you and nurtures you to be the best that you can set out to be. The first one to love you unconditionally and connect with you before you ever even enter this world.

This book is to remind all of us, myself included, to stay on the path of doing the right thing. Sometimes it is easy to slowly or quickly travel slightly off of that path. This compelling question of Would you Sell This To Your Mom? reminds us to stay on the right journey — to ensure our moral base in this tough competitive environment of sales stays on track — on the right path.

This book introduces us to a bunch of little tidbits of lightbulb moments and into little pockets that really influenced my sales career — the little ways of understanding things, and also big picture clarity.

This book sets the pathway for all of the rest of the books. Everything webs out from this book. The Sales Logic epiphany concept came to me while writing this book, and I couldn’t jot it all down fast enough. I wanted to capture those thoughts before they eluded me forever.

I changed how I sold, and how I wanted to think about the entire sales process — all through the lens of using logic as the base and ensuring the concept of Selling This To Your Mom should always permeate every organization and sales process.

Sales Logic — This continues the deeper understanding of formal logic overall — intense focus on the broader concept, a larger-picture view of the different types of logic, and how each concept works behind the scenes.

Then we apply it to sales, but it is the subject of logic that is what is studied the most — to help really navigate you towards a broader understanding of logic and sales logic, so that you can use it in real time.

We also introduce the crossover component of logic into the world of computer logic. Logic is the core of how machines operate.

I really wanted to give you the opportunity of a path you may not have taken at that moment and incorporate this crossover into the Sales Logic book. It makes the book a super huge textbook because of that addition — but I felt it was important for those that were meant to come across that topic at that precise time.

AI Mastermind — This book would be the next logical book to follow if AI was something you studied and riveted you to thirst for more — but if not, go directly to Emotions and Feelings.

If AI gravitated your attention, then go here next. A large majority of this book is a copy and paste from the AI chapter in the Sales Logic book. So it naturally makes sense to go here next if you read that chapter.

Instead of losing that momentum, this book completes that AI journey — well it is never complete — but it takes you on an extended journey that just could not all fit into the Sales Logic book.

We keep going deep into the journey to put all of the baseline knowledge of AI together with more advanced AI programs, and easier to implement, especially when someone is new to AI. More user-friendly without a ton of code experience.

Someone can go from a zero level of knowledge to a level of understanding better than 99% with one book. Designed so that someone outside of the sales world, even someone just interested in starting a career in AI or just overall AI knowledge in general, can pick up this one book and get it all in one book.

Emotions and Feelings — This completes the trilogy with Sales Logic. Sales Logic, Emotions and Feelings together form the trilogy.

Sales Logic is the first extremely important piece to understand fully, and to know how to use it and implement it in real time. Then we add the other powerful aspect of emotions and how to elicit them — how to tell your story with powerful emotions.

Then we tie it together with the final piece — Feelings. After going through all of the logic and emotions, at the end of the day, how does your prospect feel? Do they feel that moving forward makes sense or doesn’t make sense?

This feeling transcends just an emotional feeling. If you are not interested in AI, then this book would be the next logical step after Sales Logic.

Energy — Where does energy play its role in this sales universe? We examine the ways energy can be created, controlled, contained, and channeled in the direction we want to channel it.

The word Energy comes up often as you dive deeper into the human mind, emotions, feelings, logic — it all ties together with Energy.

We also take some twists and unforeseen turns in this book — beyond Energy — to truly put the bow on the five core books that drive Dream Chaser University.

I hope you enjoy the thrilling conclusion of this journey.